Tickets to “La Soiree,” now running at the Union Square Theatre, will be $20 through 20at20. (Photo by Max Gordon)
By Maria Rocha-Buschel
As part of an annual promotion, a number of local theaters will be participating in the Off-Broadway Alliance’s 20at20 ticket promotion starting next week. For 20 days, starting next Tuesday on January 21 through Sunday, February 9, various off-Broadway show tickets will be offered for $20.
Tickets for the shows will be available 20 minutes before curtain and can be purchased with cash, with a limit of one ticket per person. Four local theaters will be offering shows participating this year, including Classic Stage Company at 36 East 13th Street, 13th Street Repertory Theater at 50 West 13th Street, Union Square Theatre at 100 East 17th Street and the Irish Repertory Theatre at 132 West 22nd Street. A full list of the participating theaters is available at 20at20.com and includes a number of venues and shows farther uptown.
Each local theater has one show participating in the program. “A Man’s A Man,” showing at the Classic Stage Company, is based on a Bertolt Brecht play about a dockworker who is enlisted in the armed forces. The participating show at the Irish Repertory Theatre is “Juno and the Paycock,” a comedy about the chaos in 1924 Dublin after the Irish Civil War. “The Accidental Pervert,” in its fourth year off-Broadway, is playing at the 13th Street Repertory Theater and tells the story of a boy’s journey into manhood after he finds his father’s X-rated videotapes hidden in a closet. “La Soirée” at the Union Square Theatre is a live entertainment show that is a combination of cabaret, circus sideshow and new burlesque.
The promotion has been successful for local theaters in the past, especially in attracting new patrons who have never gone to the venues for a show. Edith O’Hara, artistic director and founder of the 13th Street Repertory Theater, said that they have participated in the promotion for the past few years and it’s always been popular.
Irish Repertory Theatre marketing director Jessica Layman said that the theater has participated in the program every time in the past four years and has helped the venue bring in new customers.
“On average, we generally have five to 10 patrons using the 20at20 promotion per performance,” Layman said. “About 75 percent of them are people who have never been to Irish Rep.”