By Maria Rocha-Buschel
Target representatives confirmed this week that a store will be opening in the retail space at the Extell Development on the corner of Avenue A at 500 East 14th Street. The “flexible format” store, which is expected to open in summer 2018, will reportedly be “tailored to meet the needs” of city dwellers by offering home items for decorating small living spaces, as well as grab-and-go food selections.
The store will also offer men’s and women’s apparel and accessories, health, personal care and beauty products and portable technology products.
In a press release on Wednesday, the company said the flexible store design allows Target to open locations in smaller retail spaces and the company is focusing on growth in the urban market, with 23 flexible-format stores currently open throughout the country and more planned for this and next year, including in Forest Hills, Queens and downtown Brooklyn.
“We want to make it easier for guests in New York to shop at Target, so we’re focused on flexible-format store growth in Manhattan,” said Mark Schindele, senior vice president for Properties at Target. “We’re thrilled to be partnering with Extell Development for this terrific location just below Stuyvesant Town, and we can’t wait to be part of the East Village neighborhood.”
The new store on East 14th Street will include 27,000 square feet on two levels, with 9,500 square feet at street level and 17,700 feet on the lower level.