Flatiron BID presents ‘23 Days of Flatiron Cheer’ event series

The rendering shows “Happy,” a soon-to-be unveiled holiday installation at the Flatiron Plaza. (Rendering courtesy of Flatiron/23rd Street Partnership BID)

On Monday, November 19, the Flatiron/23rd Street Partnership Business Improvement District will launch its seventh annual “23 Days of Flatiron Cheer” programming and unveil, in partnership with Van Alen Institute, a vibrant public art installation – “Happy.”

The event series will kick off on Monday, November 19 from 6-8 p.m. at Flatiron North Public Plaza, 23rd Street between Broadway and Fifth Avenue.

The event will offer a preview of “23 Days,” which runs from Saturday, December 1 to Sunday, December 23 and features free, holiday-themed events. This year’s “23 Days” also will include a food drive, free fitness classes, and an ongoing series of food features with top chefs in the district.

The launch event will include a music performance by The Jazz Gallery, small bites from ilili BOX, hot chocolate from Shake Shack, and a chance to spin the popular Flatiron prize wheel to win gifts from local businesses.

 Event attendees will be the first to experience “Happy,” the centerpiece of the “23 Days” festivities. “Happy” is the winner of the fifth annual Flatiron Public Plaza Holiday Design Competition, which called for proposals from New York-based design firms for a temporary installation in the heart of Flatiron. The Flatiron/23rd Street Partnership and Van Alen Institute ran the competition this summer. The installation features 24 softly shaped transparent vinyl screens that drape down from an open frame. Its rich colored surface projects a highly visible and memorable figure from a distance, and up close, filters views inside and out by infusing the surrounding context in a rich, saturated glow. .

All holiday activities are featured online.

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