By Sabina Mollot
In response to the latest branding efforts by StuyTown Property Services, which have included new logos for Stuyvesant Town and Peter Cooper Village and a new leasing office now being built in Peter Cooper, some residents have been worried this was an attempt to treat the two complexes differently.
Council Member Keith Powers, who said he’d been hearing from neighbors on this issue, sent a letter to ST/PCV general manager Hayduk last Wednesday, asking him to clarify that the branding wouldn’t mean Stuy Town and Peter Cooper Village would no longer have access to the same amenities.
Powers also asked if apartments in both complexes would still be available through the lottery system for reduced rents. He also wanted to know if all the marketing would mean existing tenants should now expect diminished benefits and if management planned to reduce staff levels at either complex. Powers also had a question on apartment finishes, asking if Stuyvesant Town apartments would end up looking different from those in Peter Cooper.
“As a lifelong resident who has lived in both Peter Cooper Village and Stuyvesant Town, I am concerned that current plans are to put the two properties on a separate path in the short-term and long-term,” Powers wrote.
However, according to Hayduk, the marketing is just that, marketing, and there is no plan in the works to limit resident access to amenities and services nor switch around staff. There are also no plans at this time to change apartment finishes, which have been getting used for the past five years in Stuy Town as well as Peter Cooper.
Hayduk added, “Stuyvesant Town and Peter Cooper Village are iconic brands in New York City’s residential space. We felt it was time to refresh the images of the two communities consistent with our resident focused improvements and investment made over the past three years.”