Editorial: Another store closing, don’t blame Amazon

May4 Garodnick presser Amott

Natasha Amott, owner of Whisk

Earlier this month, Town & Village interviewed three local business owners to ask their thoughts on a package of legislation aimed at helping mom-and-pops.

One of those business owners was Natasha Amott, whose business, kitchen supply shop Whisk has three locations, one on Broadway in Flatiron, and two in Brooklyn, one in Williamsburg and the other in Brooklyn Heights. While the three shops have no shortage of loyal customers, Amott told Town & Village on Friday that the Williamsburg location on Bedford will be closing at the end of the month after 10 years due to an astronomical rise in rent. Currently $18,452, the landlord asked for a 44 percent increase that would have brought it up to $26,500. Such asking rents have become the norm in a neighborhood that, like so many others in the city, have been zeroed in on by chains.

Amott explained her decision to close in a “love letter” to customers, while also telling T&V via email, “This is NOT a story of a small business that could not survive the growth of online retailers. This is a story of a tremendously successful little business in a neighborhood that has become overrun with national and multinational chains, often supported by private equity, who choose to pay high rents as an advertising investment to grow their brand. The commercial banking system to underwrite mortgages on this land has often demanded these high rent rolls. And the small landlords – like Whisk’s – are now able to benefit too from these inflated market rents.”

In addition to the Brooklyn closure, there has also been a “For Rent” sign in the window of the Manhattan store.

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