By Sabina Mollot
Stuyvesant Town residents who were out and about on the First Avenue Loop on Friday afternoon may have seen the newest vehicle to enter management’s fleet, only this time it’s not a security SUV or contractor club car, but an ice cream truck.
The baby blue and white van, which was parked on the side of the road, has the words, “Peter Coop’s Scoops” and the Peter Cooper logo on its side.
Asked about this, Stuyvesant Town general manager Rick Hayduk said that is really an ice cream truck and it will be open for business in Peter Cooper and Stuy Town (where legally allowed to operate), on June 19. It may also, where allowed, Hayduk stressed, pop up at public events in the city, and it will also appear at another Blackstone-owned property, Kips Bay Court.
The truck is part of Stuy Town Property Services’ recently announced re-branding efforts such as the new, minimalist property logos and last year’s apartment-in-a-box van that drove around the city. It’s being operated independently by Mikey Likes It, an ice cream shop owned by a Stuyvesant Town resident, Michael Cole. The business has a location in the East Village on Avenue A as well as on Fredrick Douglass Boulevard in Harlem. In exchange for having the ST/PCV wrap as a form of advertising for the property, management gave Mikey Likes It the truck to use.
“We’re not in the ice cream business,” Hayduk clarified.