By Maria Rocha-Buschel
Floating billboards are officially banned in New York waterways, thanks to a court order by Judge Louis L. Stanton on Tuesday, reinforcing a new state law originally introduced by State Senator Brad Hoylman and signed by Governor Andrew Cuomo at the end of August.
The New York Law Department announced the settlement of a lawsuit against Ballyhoo Media, which has repeatedly displayed large floating LED billboards on a barge that traveled daily along the Manhattan and Brooklyn waterfronts, despite the law that prohibits them.
Under the law, which was originally introduced in the Senate by Hoylman and in the Assembly by Assemblymember Richard Gottfried, boats are not allowed to operate digital billboards or other billboards that use flashing or moving lights. The bill also empowers local governments to restrict or ban the use of outdoor advertising signage on vessels within 1,500 feet from shore.
Violations of the law are subject to a $1,000 civil penalty for the first violation and $5,000 for subsequent violations.