Paella is served at the Casa Mono table at the 2013 Taste of Gramercy event. (Photos by Sabina Mollot)
By Sabina Mollot
Taste of Gramercy Neighborhood, a food festival and fundraiser that debuted last year by the Gramercy Neighborhood Associates (GNA), will soon return for a second helping on Irving Place.
The event, which was attended by over 400 people last year and had 20 restaurants participating, will be held this year on Saturday, September 13 from 11 a.m.-3 p.m. This time, there are 22 restaurants that will be offering tastings of their signature dishes, including the new Indian restaurant A Spice Lane and Almayass, a Lebanese restaurant. Also involved for the first time is Farm to Me, an organization that distributes farm products to retailers and consumers. The name, too, is new. Originally, the event was just called Taste of Gramercy.
Like last year, Taste will take up one block, Irving Place between 17th and 18th Streets. How much the event costs depends on how much attendees want to eat. A $30 ticket will buy tastings from six booths. (This is the early bird price through August, though. Tickets go up to $40 in September and $50 on the day of. An $80 ticket on the day of the event entitles an attendee to have a tasting from every restaurant. Proceeds from the event will then go towards expanding the healthy lunch options at two neighborhood schools: PS40 and School of the Future. Any unserved food will be brought to the Bowery Mission.
Alan Krevis, president of the GNA, said he’s hoping that the event will appeal to foodies around the city as well as people living within walking distance. “I think there are already more than just local people,” he said. “What we saw a lot of last year, because it was such a beautiful day, people would just happen to walk by and say, ‘This looks great.’ They were primarily neighborhood people, but we also saw a lot of people staying at the W.”
Gramercy Neighborhood Associates volunteers at last year’s event including Gary Horowitz, GNA President Alan Krevis and Antonella Napolitano
The tasting menus have not yet been decided on by the participants, but last year popular dishes included the meatballs, gnocci and eggplant rollatini from Paul & Jimmy’s, tuna tartare cannoli from The Stand and shrimp paella from Casa Mono, all of whom are returning in September. A few other participants are Ichabod’s, Giorgio’s of Gramercy, Ainsworth Park, Jack’s Sliders and Sushi and ExKI NYC. Water will be provided by sponsors Watermelon Water, Fogo and Trader Joe’s and coffee will flow at the 71 Irving stand.
What there won’t be are alcoholic beverages, with GNA board member Ellaine Day explaining the permits were just too difficult to get.
“That’s a nightmare of permits,” she said. “It’s very expensive to sell alcohol.”
“We don’t want to grow too fast,” Krevis added. “That’s why we stayed at the one street level, because we want to keep a handle on it.”
Meanwhile, Taste of Gramercy Neighborhood almost didn’t happen at all. Last year, when a GNA board member first suggested the idea to Krevis, he initially shrugged it off, thinking it would be way too big for a small organization like his to handle. “Honestly, it is a lot of hours for us to put in,” he said, “so we’re just focused on this event right now.”
As a result, another fall event the GNA is known for putting on each year, the Canine Comedy Parade, has been put on hiatus. “It needed a rest,” said Krevis. Instead, the GNA will be organizing an event with Baruch High School and College in October.