Affordable Art Fair aims to take intimidation factor away from buying art

C-print on diasec by Sarah Bahbah, courtesy of Corridor-Mika Gallery in Tel Aviv

C-print on diasec by Sarah Bahbah, courtesy of Corridor-Mika Gallery in Tel Aviv

By Sabina Mollot

It was nearly two decades ago when William Ramsay, founder of the Affordable Art Fair, opened a warehouse in London that he stocked full of affordable works by 150 relatively unknown artists. The warehouse as gallery wound up being such a hit that he went on to expand on the concept, to form the Affordable Art Fair where works of art are priced between $100 and $10,000 (half of it costing under $5,000).

AAF has since grown from its original London home to operate in other cities and overseas, including in New York, where its next event is set to take place from September 10-13. The fair will be run out of the Metropolitan Pavilion at 125 West 18th Street in Chelsea, while AAF New York is headquartered out of the same West 22nd Street building in the Flatiron District as Town & Village.

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