‘Sweatfest’ campaign aimed at reviving those New Year’s exercise resolutions

Michele Gordon (far left) leads a cardio workout at Reebok FitHub held last Friday. (Photo by Steve Jackson)

Michele Gordon (far left) leads a cardio workout at Reebok FitHub. (Photo by Steve Jackson)

By Maria Rocha-Buschel

A campaign by the Union Square Partnership to promote fitness during the winter months as well as the neighborhood’s gyms and fitness retailers was a surprising hit, with nearly 1,000 people signing up for the offered complimentary fitness classes and other freebies. The program ran for one week and ended last Monday.

“We were expecting about two to three hundred people to sign up,” said Kriss Casanova, Director of Economic Development at the Union Square Partnership. Instead, the Partnership said that Early Bird passes were gone within nine minutes when registration opened earlier in February. An additional 900 people signed up for passes to the free classes and events throughout last week. Casanova said that it got to the point where they had to turn people away because the events were so packed. Those who weren’t able to snag passes to any of the fitness events were able to participate in the social media giveaways, which included memberships and packages to various gyms and studios, including one prize that offered a bag of goodies from the Union Square Greenmarket and an annual membership to the 14th Street Y.

Although the park has offered free fitness classes outside during the warmer months, this new program got the many fitness studios and health-oriented businesses involved with free exercise classes, personal training sessions and complimentary gym membership packages at places like CrossFit Union Square, Core Pilates NYC, Crunch, Clay Health Club and Spa and others.

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