Petite Abeille on the hunt for new logo

The Belgian restaurant is turning 20. The Peter Cooper location is now over 10. (Photo by Sabina Mollot)

The Belgian restaurant is turning 20. The Peter Cooper location is now over 10. (Photo by Sabina Mollot)

By Sabina Mollot

Petite Abeille, the Belgian restaurant well known for being family-friendly as well as its mouth-watering Croque Monsieurs, will soon be turning 20.

Yves Jadot, who owns the restaurant’s two locations (one in Peter Cooper Village, the other in Chelsea) with his brothers Christophe and David, said the company is going to be celebrating the landmark in part with a contest to design a new logo for the restaurant. Currently, it’s an image of a cute, smiling bee, since the meaning of Petite Abeille is “little bee.”

“What we’re saying is she’s all grown up,” explained Jadot. “She’s going to be 20 on July 19. She needs a facelift because she’s not a little girl anymore. The logo is a bit childish so we’re trying to make it more mature.”

July 19 is also when the restaurant in Peter Cooper will be holding its annual Belgian Day celebration, which usually includes a Miss Belgium pageant.
As for the art contest the company plans to hold, the winner will get a $1,000 cash prize as well as a life time of free brunch. Details on how to enter will soon be on the restaurant’s website.

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