If you need to raise money, then read this man’s book

Sept24 Raising Money bookBy Sabina Mollot

Ask anyone who has ever had to raise money for an important project or worthy cause what doing so was like and you may end up hearing tales of dealing with rampant stinginess, control freak donors, competition with others in need of funds and just overall difficulty getting big contributions in a post-recession world.

Fortunately, for anyone who may still have to do this, anyway, a Stuyvesant Town resident who consults on capital campaigns and teaches the topic of fundraising, has written a book on how to hone this particular skill.

The book, How to Raise Money for Good and Worthy Causes ($19, Penn Square Publishing) by Daniel P. Butler, was released last month in paperback on Amazon and in the NYU bookstore.

How to Raise Money is part how-to, part memoir, since it includes some personal stories about how Butler’s raised millions in funds, and also some basic facts about how the process works.

Making an effective pitch, for example, will be a challenge when there are similar organizations or projects in need out there.

In terms of competition, “If you’re in New York City, it’s a ferocious environment,” said Butler. “There are lots of hospitals. There are 12 museums. You have to give them examples of what’s unique.”

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