Outdoor summer program also includes fitness classes and games
Attendees at a tech class held last summer on the Flatiron Plaza (Photo by Maria Rocha-Buschel)
By Maria Rocha-Buschel
Public programming in the Flatiron Plazas will be back for the summer this June with free tech classes, fitness sessions, board games, crafting and other activities. The Flatiron/23rd Street Partnership Business Improvement District (BID) is launching the series with an event on the summer solstice, June 20, in partnership with the Museum of Mathematics, which is located on East 26th Street just north of Madison Square Park, and programming will officially begin the next day, running through August 11 on Tuesdays, Wednesdays and Thursdays.
The kickoff event, held on the longest day of the year, will be a chance for the public to participate in some math-related fun. MoMath and the BID, with the help of willing volunteers, will construct a polyhedron comprised of 12 ten-pointed stars in the north public plaza. The angles on all the stars will correspond with the angle made by the sun at its highest peak at noon on the day of the solstice.
General Assembly will once again present tech workshops at the Flatiron South Plaza. (Pictured) A workshop held last year (Photo courtesy of Flatiron/23rd Street BID)
By Sabina Mollot
In recent years, summertime in the city has become synonymous with concerts and other events at parks and neighborhood spaces, and the Flatiron District is no exception.
However along with traditional events like fitness classes and outdoor theater, both of which are being offered in the Flatiron pedestrian plazas, the Flatiron/23rd Street Partnership (BID) is also bringing back another popular activity: tech workshops.
For the past two summers, the Partnership has partnered with local company General Assembly to give classes on a variety of tech and business topics outside on the south plaza.
The first workshop in a three part series took place on Tuesday, July 8 and the remaining classes will take place on July 15 and 22 at the south plaza, located on Broadway between 22nd and 23rd Streets. On Tuesday, July 15 at 6 p.m., “Rules of Engagement: Moving Consumers from Awareness to Advocacy” is the scheduled class aimed at teaching social marketing strategy. On Tuesday, July 22 at 6 p.m. “Inbound Marketing Solutions: Marketing on a Budget” will focus on how to generate leads and improve traffic with a limited marketing budget.
Jennifer Brown, the BID’s executive director, said the tech workshops were part of the organization’s mission of helping the local business community, which really got underway after the recession. So far the events have been a hit locally with around 30 to 40 attending when the weather is favorable. Sometimes people register in advance, but other attendees just happen to be walking by and sit down once they see what’s going on.
“The topics are interesting for people across different industries, like marketing,” said Brown. “Last summer they did a workshop on perfecting your pitch. That’s helpful no matter what your profession is.”
General Assembly, like the other groups and businesses the Partnership is working with on the programming, is donating its services, and classes are free for those who attend. The company also offers classes at its two locations, but, noted Brown, “People typically have to pay for them.”
As for the other programs, on Wednesdays, instructors from Flatiron fitness studios will be teaching exercise and yoga classes, sponsored by Athleta, on the south plaza. Upcoming fitness classes are: “Barreless Core Fusion” with Exhale on Wednesday, July 16 at 6 p.m. and “Shanti Flow with Yoga Shanti” on Wednesday, July 23 at 6 p.m.
On Thursdays, the Peoples Improv Theater (The PIT) will take the stage at the north plaza, on the west of Madison Square Park. House teams will perform a brand-new musical made up on the spot on July July 17 and July 24 at 6 p.m. each evening. PIT performers have worked the Flatiron plaza crowd before for holiday programs in December.
Brown said the decision to offer fitness classes was inspired by similar seasonal programs now running at Union Square and Bryant Parks as well as the fact that the Flatiron neighborhood has become home to many fitness and yoga studios.
“We’ve been talking about working with them for years now,” she said.
New recycling bins with solar-powered trash compactors have been installed in the Flatiron pedestrian plaza. (Photo by Sabina Mollot)
The BID pays for its programming as well as its other projects like maintenance of the pedestrian plazas and beautification of the neighborhood. Tree pit guards were recently implemented throughout the district and three new recycling bins with solar-powered trash compactors were installed in the plazas, paid for out of a $350,000 annual budget as well as other revenue. The BID gets some income from two food kiosks on the plazas and also gets a fee, along with the city, when the plazas are used by companies for promotional events. If there’s a movie shoot, the BID will usually get some sort of voluntary monetary contribution. Most of the years since its creation though, the expenses have been more than what the budget allows for.
“The revenue has varied over the years,” added Brown. “We had a small surplus a couple of years ago.”
But the expenses have also changed. Initially, the BID arranged for plantings twice a year. These days, it’s four times a year. Maintenance of the BID, handled by its own sanitation, public safety and gardening crews, is done throughout the BID district, the borders of which are 21st and 23rd Streets and Third and Sixth Avenues.
The exception is Madison Square Park, since it’s maintained by the Madison Square Park Conservancy. Brown said the BID’s programming also tries to complement and not duplicate that of the conservancy, which is now running a summer concert series as well as events for children in the park. (See Town & Village’s Around & About section for details.)
For more information about the Flatiron Partnership’s events, visit http://www.discoverflatiron.org.
Children’s yoga classes are part of the Summer in the Square free event series that begins on Thursday, June 12. (Photo courtesy of the Union Square Partnership)
Playground repaired, WiFi increased and restaurant opened
By Sabina Mollot
Fitness classes are part of the Summer in the Square program. (Photo courtesy of the Union Square Partnership)
Recently, the playground at the north end of Union Square Park, known as “Evelyn’s Playground,” got a bit of a makeover. A new soft surface replaced the one that had been there since it opened and had undergone much wear and tear. Along with heavy use, another destructive factor, which turned the spongy ground covering into Swiss cheese was high heeled shoes. At the newly opened playground, there are no heels allowed.
Other recent improvements to the park include increasing the free public WiFi network capacity eight-fold to accommodate more users and the return of solar-powered cell phone charging stations at three of the sitting areas. Then of course, there’s the controversial restaurant inside the park’s pavilion, fittingly named The Pavilion. It finally opened for business on May 1 after community activists lost a court battle arguing such a commercial enterprise didn’t belong on park grounds.
Jennifer Falk, the executive director of the Union Square Partnership, recently spoke with Town & Village about the restaurant, the playground improvements and other springtime work aimed at improving the Union Square district.
Evelyn’s Playground as it appeared when the surface was recently repaired (Photo by Sabina Mollot)
On the new surface for Evelyn’s Playground, Falk said since the 15,000 square foot play space opened in December, 2009, replacing two smaller ones, “We’ve had an enormous amount of foot traffic.”
The former playgrounds, she pointed out, only totaled 5,000 square feet and these days more of the playground’s visitors come from further away just to enjoy it. It wasn’t just the size but the improved rides that have brought in more kids and the new safety surface, instead of the old asphalt, has been a hit with parents.
The funds to make the recent round of improvements, which had a pricetag of $175,000, were raised by the USP. In total, close to $350,000 was raised and some of that money will also go towards the park’s annual series of free programming, Summer in the Square.
As always the Thursday series, kicking off this year today, June 12, will include kids’ events, fitness and dance classes and low-key lunchtime jazz concerts. On June 12, things start early with “Wake up Yoga” at 7 a.m. Yoga storytime for kids starts at 10 a.m. With the Gazillion Bubble Show at 10:30 a.m. Things will wind down at 1 p.m. after jazz with students from The New School until the evening. (In response to feedback from a recent survey, the USP has expanded the SITS schedule to offer additional fitness classes in the evenings.) There will be a return of past years’ boot camp, running club and evening yoga.
As far as the new restaurant is concerned, Falk declined to comment on the controversy that’s surrounded its opening for close to a decade, other than to say she didn’t think the fact that alcohol is now served there was inappropriate for the setting. Because, she reasoned, “the food is much more of what’s focused on.”
The Pavilion restaurant (Photo by Sabina Mollot)
Currently, the restaurant is just open for dinner but hours are expected to expand soon to include lunch and eventually breakfast. Price wise, it’s not the Tavern on the Green activists feared, but it’s no Shake Shack either. The menu now includes dishes such as hanger steak ($23.50), kale caesar salad ($11.95), short rib ravioli ($17.50) and oysters ($3 a piece) with ingredients bought from the park’s greenmarket.
Also among the arguments against the restaurant by the Union Square Community Coalition and other critics was that the Pavilion should be used for events, preferably for children, rather than a commercial enterprise. However, even with a business in the space, the kiddies haven’t been forgotten completely as now there’s Tuesdays @ The Pavilion, a free, weekly crafts and story time event from 3-5 p.m. Veterans also had their day at The Pavilion recently when the restaurant and the USP sponsored a luncheon for former servicemen and women in celebration of Memorial Day. The event was also in recognition of the one-year anniversary of the Manhattan VA Medical Center reopening after Hurricane Sandy. “The Partnership hopes to make this an annual event to continue to connect our local businesses with community organizations,” the USP wrote in a recent blog post.
The park has also recently undergone landscaping work, with the lawns reopening for picnickers and sunbathers.
For a schedule of events taking place throughout the summer, visit unionsquarenyc.org.