Tag Archives: Flatiron BID

Flatiron BID presents ‘23 Days of Flatiron Cheer’ event series

The rendering shows “Happy,” a soon-to-be unveiled holiday installation at the Flatiron Plaza. (Rendering courtesy of Flatiron/23rd Street Partnership BID)

On Monday, November 19, the Flatiron/23rd Street Partnership Business Improvement District will launch its seventh annual “23 Days of Flatiron Cheer” programming and unveil, in partnership with Van Alen Institute, a vibrant public art installation – “Happy.”

The event series will kick off on Monday, November 19 from 6-8 p.m. at Flatiron North Public Plaza, 23rd Street between Broadway and Fifth Avenue.

The event will offer a preview of “23 Days,” which runs from Saturday, December 1 to Sunday, December 23 and features free, holiday-themed events. This year’s “23 Days” also will include a food drive, free fitness classes, and an ongoing series of food features with top chefs in the district.

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Flatiron BID executive director steps down after twelve years

Founding Executive Director Jennifer Brown, pictured with BID Board Chairman Gregg Schenker (Photo courtesy of Flatiron Partmership)

By Sabina Mollot

Jennifer Brown, the executive director of the Flatiron/23rd Street Partnership Business Improvement District (BID), will soon be leaving her post after more than a dozen years of service. In an announcement last week, Brown said she will begin work next month as executive director of the Montclair Center BID, working in the area where she and her family have lived since she’s been commuting to Flatiron. The BID has not yet begun searching for her replacement.

This week, Brown spoke with Town & Village about the ways the Flatiron neighborhood has changed since its BID was formed in 2006, from rising commercial rents to the influx of many families.

“We would just focus on changing with the changing neighborhood,” she said. “Just enhancing services, cleanliness and safety and keeping an eye on everything going on.”

During Brown’s tenure, neighborhood public safety and clean team programs were launched, servicing Flatiron seven days a week. The Flatiron pedestrian plazas were also created in 2008, which the BID maintained. The holiday season “23 Days of Flatiron Cheer” programming was also launched along with free summer fitness and tech classes, ongoing speaker events and business assistance forums as well as other events. The neighborhood has also been promoted through marketing campaigns.

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Impacted businesses advised to file claims with Con Edison or insurance

Office of Emergency Management Commissioner Joe Esposito speaks to building owners at a meeting held on Monday. (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

Flatiron businesses owners impacted by last week’s steam blast were told on Monday night that they may have some recourse for their losses in the form of insurance claims or claims with Con Edison.

Representatives from the utility, the Office of Emergency Management, the Department of Health, Small Business Services and the Department of Environmental Protection offered updates on the ongoing investigation and clean-up effort during a meeting at the Clinton School in Union Square on Monday night.

Joseph Esposito, the commissioner for the Office of Emergency Management, said that as of Monday night, 17 buildings had been cleared for reoccupancy and the OEM announced that 16 additional buildings had been cleared by Wednesday morning, with 12 still needing to be cleaned and checked before they can be reoccupied.

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After asbestos confirmed, investigation continues in Flatiron

July19 Expolsion info at 22nd Con Ed

Con Ed employees accepting bagged clothing at 22nd Street and Broadway (Photo courtesy of Con Ed)

By Sabina Mollot

In the wake of Thursday’s steam-pipe explosion, the city has confirmed the presence of asbestos. Sixteen inspectors from the Department of Environmental Protection have been tasked with investigating the presence of any asbestos in nearby buildings while the site of the explosion is also being monitored.

On Friday, the New York State Department of Environmental Conservation issued an air quality health advisory for the whole city through 11 p.m. The agency’s warning noted that active children and adults as well as anyone with respiratory problems reduce “prolonged or heavy exertion” outdoors.

The public is still being warned to stay away from the immediate area, where there are still emergency crews at work.

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Steam explosion in Flatiron shuts down nearby streets

Crowd is herded in Flatiron following explosion. (Photo by Sal Governale)
Explosion rips through a Flatiron Street. (Video still by Ray Pimentel)
Firefighters on a closed off street (Photo by Sal Governale)
Streets are closed off to traffic and pedestrians. (Photo by Sal Governale)
Streets are closed off to traffic and pedestrians. (Photo by Sal Governale)

By Sabina Mollot

Emergency responders are still trying to find out the cause behind an early morning explosion in the heart of the Flatiron District. The blast occurred at 6:40 a.m. on Fifth Avenue and 21st Street, sending a massive gray cloud shooting dozens of feet into the air and causing traffic shutdowns from 19th to 23rd Streets from Broadway to Sixth Avenue.

Eleven buildings were evacuated and surrounding streets were off limits to residents and workers until police began opening some streets at around 8:40 a.m., and office buildings began letting employees back inside. Town & Village’s block on West 22nd Street was one of those affected.

Town & Village driver Ray Pimentel was in his truck with stacks of this newspaper on his way to the office when he heard the massive “Boom!” nearby. Pimentel said had he not been caught at a red light on Sixth Avenue, “I would have been right in the hole in front of Chase Bank (on Fifth Avenue). I’m alive because of five seconds.”

He stopped his truck in the middle of Fifth Avenue and waited there for the Fire Department, which he said arrived in about seven minutes. Oddly, the blast didn’t smell too strong at that time.

“It was like cooking gas, you know like when you’re doing a barbecue, clean, not too bad,” he recalled.

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Rivera talks SBJSA, homelessness, L train shutdown and 14th St. tech hub

Council Member Carlina Rivera speaks about a “21st century” version of the SBJSA as well as other issues at an event at Almond in Flatiron, hosted by the Union Square and Flatiron BIDs. (Pictured) Rivera with NY1 reporter Michael Scotto (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

New Councilmember Carlina Rivera spoke with NY1 reporter Michael Scotto in an event at Almond Restaurant in Flatiron at the end of March, focusing on small businesses, the upcoming L train shutdown, homelessness and the planned tech hub for Union Square.

The event was a community breakfast hosted by two neighborhood BIDs, the Union Square Partnership and the Flatiron/23rd Street Partnership.

As she previously mentioned in a roundtable with Town & Village, Rivera said that she supports a “21st-century version” of the Small Business Jobs and Survival Act, clarifying further at the recent breakfast that she partially meant taking online shopping into consideration.

“We need to consider how we shop, but we also need to consider that the piece of legislation we introduce, as of last term, was 20 years old,” she said. “The way we’ve shopped has changed dramatically in 20 years so I think giving the small business owner the ability to negotiate is important. (The 21st-century version) is taking into consideration mixed-use buildings, and making sure that Small Business Services does a better job at marketing the resources they have available, along with the Department of Consumer Affairs.”

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Installation on Flatiron Pedestrian Plaza debuts for the holidays

On Monday night, the Flatiron/23rd Street Partnership (BID) celebrated the launch of “23 Nights of Flatiron Cheer,” an upcoming series of free events at the pedestrian plaza with the unveiling of “Flatiron Reflection,” an architectural installation. The installation was created by the firm Future Expansion, the winner of a design competition held by local nonprofit Van Alen. (Pictured L-R) Nicholas McDermott and Deirdre McDermott of Future Expansion; Jessica Lax, Van Alen Institute; Emily Colasacco, NYC DOT Art; Isabel Meisner, Van Alen Institute; Jennifer Brown, Flatiron BID; Jorge Parreira, New Motor; Kurt Cavanaugh, Flatiron BID; Amanda Eldridge, GMS; David Messineo and Stephanie Darna, New Motor

By Maria Rocha-Buschel

The weather was appropriately windy and wintry for the kickoff of the Flatiron BID’s annual holiday festivities, known as the “23 Days of Flatiron Cheer” on Monday.

The series, offering free performances, fitness sessions, prizes and hot beverage giveaways, officially begins on December 1, but the launch this week gave a preview of the offerings to come and also served as the debut of the newest art installation on the north Flatiron Plaza, “Flatiron Reflections.”

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Street in Flatiron redesigned for safety

The newly-paved Broadway looking north (Photos by Maria Rocha-Buschel)

By Maria Rocha-Buschel

A block on Broadway between West 24th and 25th Streets adjacent to Madison Square Park has been redesigned, with the aim of making the area safer for pedestrians and cyclists.

The Department of Transportation piloted a similar “Shared Streets” model in Lower Manhattan for a single Saturday last August and decided to implement the model in the Flatiron District permanently. The city made this one permanent because pedestrians outnumber vehicles on this particular block of Broadway by an 18:1 margin during peak evening hours.

The DOT has been working with the Flatiron BID and the Madison Square Park Conservancy on clarifying the often-chaotic intersection of Broadway and Fifth Avenue and made the adjustments by instituting a new five-mile-per-hour speed limit, changing the color of the asphalt and adding crosswalks and protected bike lanes.

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Cops warn of holiday season spike in thefts and ongoing scams

Dec19 holiday market 2012

The Union Square Holiday Market (Photo by Sabina Mollot)

By Maria Rocha-Buschel

Police from the 13th Precinct are advising members of the community to stay alert now that the holiday shopping season is here.

The precinct’s executive officer, Bennett Kalicovic, discussed the issue at a 13th Precinct Community Council meeting this past Tuesday.

Kalicovic said that the precinct is working with the Flatiron BID and the Union Square Partnership to curb thefts and the precinct is working on high visibility, especially in areas for shopping. He noted that shoppers should be aware of their immediate surroundings and should never leave their bags unattended but added that residents should also be protective of their identities because of the recent increases in IRS and identity theft scams.

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Neighbors concerned about hotels used as shelters

Representatives from the Department of Homeless Services, the Human Resources Administration and non-profit organizations focusing on homelessness participated in the panel, which was facilitated by Manhattan Borough President Gale Brewer (far right). Photo by Maria Rocha-Buschel)

Representatives from the Department of Homeless Services, the Human Resources Administration and non-profit organizations focusing on homelessness participated in the panel, which was facilitated by Manhattan Borough President Gale Brewer (far right). (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

Recently, the city has begun using hotels in Flatiron and NoMad as temporary homeless shelters, and the practice has area residents outraged.

New shelter neighbors gathered at the American Sign Language School last Tuesday evening to voice their concerns about the shelters as well as the homeless population in general.

A number of residents at the meeting insisted that they were empathetic to the homeless and acknowledged that it is a small percentage of the population that is causing problems, but many who spoke said that safety was a serious concern.

“The risk doesn’t come from the 70 percent of the homeless population who are working poor, who are just trying to get by,” Third Avenue resident Thandi Gordon-Stein said. “We’re worried about the other 30 percent who are convicted criminals and sex offenders. When you add so many facilities in one neighborhood, it becomes a danger. They say we should call 311 or the police but that’s not working.”

Many at the meeting said they were worried that the neighborhood could become oversaturated with homeless facilities. Matt Borden, Assistant Deputy Commissioner for the Department of Homeless Services, argued that the decision to use hotels in Flatiron and NoMad was based on the so-called “Fair Share Criteria,” which is supposed to prevent neighborhoods from getting saturated with shelters and making sure other areas are home to some. According to the data from DHS, which examines the homeless population within community district lines, Community Board 5 is under the city average of 1,016.

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Flatiron residents want neighborhood history recognized in plaza redesign

Flatiron residents and business owners at the plaza planning workshop (Photo by Maria Rocha-Buschel)

Flatiron residents and business owners at the plaza planning workshop (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

Community residents and business owners in the Flatiron District are hoping to highlight the history of the neighborhood and provide more space for public activities at the neighborhood’s pedestrian plazas.

They got to share their suggestions at a recent community workshop hosted by the Flatiron/23rd Street Partnership Business Improvement District on the future of the plazas, which stretch from 23rd to 25th Streets along Fifth Avenue and Broadway.

The workshop was held last month at the Porcelanosa building on 25th Street.

One attendee was neighborhood resident Jeanne Braun, who said the history of the area should be emphasized.

“It should be made to look like a historic district,” she said.

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Flatiron plazas to be redeveloped

The city is seeking community input on the redesign at an upcoming workshop. (Photo by Maria Rocha-Buschel)

The city is seeking community input on the redesign at an upcoming workshop. (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

The Flatiron pedestrian plazas and Worth Square (just north of the plazas) will be redeveloped, The Flatiron Partnership and New York City Department of Transportation have announced, and the city will be seeking input from the community at a public workshop on November 10.

Flatiron Partnership Executive Director Jennifer Brown said that development of the plazas has been theoretical for a while, but earlier this year there was enough funding through the city to officially start the design process and consider options for more permanent fixtures for the spaces.

Brown said that the plazas, which stretch along Broadway from East 21st to 23rd Street and north of 23rd Street between Broadway and Fifth Avenue adjacent to Madison Square Park, have been the way they are since 2008 using temporary materials like the epoxy gravel surface that is starting to wear out and the temporary granite blocks that protect the spaces from street traffic. The workshop, which will be held in the Porcelanosa building at 202 Fifth Avenue from 6 to 8:30 p.m., is geared towards getting input from the public about different design elements.

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Tech classes offered at Flatiron Plaza

A tech class was held on Tuesday evening as part of an annual outdoor program. (Photo by Maria Rocha-Buschel)

A tech class was held on Tuesday evening as part of an annual outdoor program. (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

Summer programming is in full swing in the neighborhood parks and plazas, and while for some that means watching a movie outdoors or taking a free fitness class, for residents and workers in the Flatiron District it also means learning different tech skills.

General Assembly, the educational institution that has offices in the Flatiron District and which offers classes on coding, digital marketing and other topics, has been working with the Flatiron Partnership for the last four summers to bring some of their individual classes to the public. Flatiron BID/Partnership executive director Jennifer Brown said that all of the courses made available are all courses that General Assembly offers, but the BID works with GA to figure out what will be best for public programming.

“We talk with them about what would make sense for the broader community and what would make most sense for the broadest audience,” she said. “Digital marketing is something people in different industries can use, and the class on freelancers and startups can appeal to lots of different individuals and freelancers.”

The choices seem to work, as the classes have generally been well attended.

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Flatiron snowmen are not what they seem

The marble snowmen statues were designed by artist Peter Regli. (Photo by Sabina Mollot)

The marble snowmen statues were designed by artist Peter Regli. (Photo by Sabina Mollot)

By Sabina Mollot

With the Flatiron Pedestrian Plaza having become a hotspot for businesses looking to promote themselves through events and displays, a more recent use of the space at 23rd Street and Fifth Avenue — as the home to a group of 12 snowmen — feels like a breath of fresh air, albeit a below freezing one with a blast of slush courtesy of passing cars.

But upon taking a closer look at the multi-sized Frostys, passersby have been discovering that they aren’t made of snow at all, but marble, and are part of a city-organized art installation. The snowmen are in fact “Snow Monsters,” designed by artist Peter Regli as part of his “Reality Hacking” series of exhibits.

The snowmen, even up close, look pretty close to the real thing, as they’re built to show various stages of melting and are different sizes. They also are all positioned to face south towards the Flatiron Building across the street. They were fabricated in Da Nang, Vietnam, by the Hánh family, who specialize in crafting traditional marble statues for Buddhist temples.

The installation was commissioned by the Department of Transportation, which is working alongside the Flatiron/23rd Street Partnership.

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CB5 hopes to curtail promotional events on plazas

One of numerous promotional events to take place at the Flatiron Pedestrian Plaza last summer (Photo by Sabina Mollot)

One of numerous promotional events to take place at the Flatiron Pedestrian Plaza last summer (Photo by Sabina Mollot)

By Sabina Mollot
Since the city’s pedestrian plazas made their debut in 2009, along with being a peaceful destination for those seeking a place to sit outside – albeit inches from traffic — they’ve also become big business for companies looking to hawk products to passersby.

That ongoing commercialization of the public spaces is the source of some contention for representatives of Community Board 5, who, after hearing about a concert planned for the Flatiron Pedestrian Plaza that’s expected to draw a crowd of 10,000, made their displeasure known to the mayor.

The event is planned for February 12 at the north plaza and will require setup for three days prior to it taking place.

This was the topic of discussion held at a CB5 Parks Committee meeting last Monday, according to Jack Taylor, a member of the committee who attended and said he was against it, and that the rest of his fellow members spoke against it as well.

“It stunned everybody,” said Taylor. “They are planning for an audience of 10,000 people largely in but overflowing from the pedestrian plaza on the west side of Madison Square Park. It’s very alarming and massive and if it’s as described or proposed, it’s going to be very hard for pedestrians and drivers and just about anyone in the district.”

Exactly a week after the meeting, CB5’s chair, Vikki Barbero, along with Clayton Smith, chair of the Parks and Public Spaces Committee, penned a letter to the mayor to ask why community boards don’t get any say in the arranging of such commercial events. Meanwhile the city’s Street Activity and Permit Office apparently has sole discretion.

“The Department of Transportation created the pedestrian plaza network and is the city agency responsible for their oversight,” wrote Barbero and Smith. “The area BIDs were chosen to activate, administer and protect these plazas. Why, then, has the Street Activity Permit Office been given the sole discretion to make final determinations of what special events are appropriate for these public spaces?”

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