By Sabina Mollot
With the Flatiron Pedestrian Plaza having become a hotspot for businesses looking to promote themselves through events and displays, a more recent use of the space at 23rd Street and Fifth Avenue — as the home to a group of 12 snowmen — feels like a breath of fresh air, albeit a below freezing one with a blast of slush courtesy of passing cars.
But upon taking a closer look at the multi-sized Frostys, passersby have been discovering that they aren’t made of snow at all, but marble, and are part of a city-organized art installation. The snowmen are in fact “Snow Monsters,” designed by artist Peter Regli as part of his “Reality Hacking” series of exhibits.
The snowmen, even up close, look pretty close to the real thing, as they’re built to show various stages of melting and are different sizes. They also are all positioned to face south towards the Flatiron Building across the street. They were fabricated in Da Nang, Vietnam, by the Hánh family, who specialize in crafting traditional marble statues for Buddhist temples.
The installation was commissioned by the Department of Transportation, which is working alongside the Flatiron/23rd Street Partnership.