On Monday night, the Flatiron/23rd Street Partnership (BID) celebrated the launch of “23 Nights of Flatiron Cheer,” an upcoming series of free events at the pedestrian plaza with the unveiling of “Flatiron Reflection,” an architectural installation. The installation was created by the firm Future Expansion, the winner of a design competition held by local nonprofit Van Alen. (Pictured L-R) Nicholas McDermott and Deirdre McDermott of Future Expansion; Jessica Lax, Van Alen Institute; Emily Colasacco, NYC DOT Art; Isabel Meisner, Van Alen Institute; Jennifer Brown, Flatiron BID; Jorge Parreira, New Motor; Kurt Cavanaugh, Flatiron BID; Amanda Eldridge, GMS; David Messineo and Stephanie Darna, New Motor
By Maria Rocha-Buschel
The weather was appropriately windy and wintry for the kickoff of the Flatiron BID’s annual holiday festivities, known as the “23 Days of Flatiron Cheer” on Monday.
The series, offering free performances, fitness sessions, prizes and hot beverage giveaways, officially begins on December 1, but the launch this week gave a preview of the offerings to come and also served as the debut of the newest art installation on the north Flatiron Plaza, “Flatiron Reflections.”