Local mom creates online hub for kids’ classes and camps

Kidz Central station founder and CEO Lauren Pohl said she got the idea for the business when searching online for classes for her daughter. (Photo by Priyanca Rao Photography)

Kidz Central station founder and CEO Lauren Pohl said she got the idea for the business when searching online for classes for her daughter. (Photo by Priyanca Rao Photography)

By Sabina Mollot

It was three years ago when Lauren Pohl, a Kips Bay resident and mom, started a website aimed at listing all the elusive classes for kids in the city that she’d discovered were actually kind of hard to find. She learned this one day when Googling music classes for her daughter wound up being an unsuccessful effort, leading to disorganized or otherwise useless information. She was fortunately able to find the information she needed through friends’ recommendations.

However, at the time, Pohl, a corporate attorney who had been doing much of her purchasing online, through sites like diapers.com and FreshDirect, thought to herself that there had to be an easier way to find classes and camps for kids.

When it turned out that there wasn’t, she started her own company, called Kidz Central Station. Since then, what was a one-woman operation has grown into a booming little business with five employees, four of whom are full time. The company’s name is a nod to the Grand Central neighborhood, since in the beginning, the service was focused on the nearby neighborhoods of Murray Hill, Kips Bay and Gramercy.

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