New ice cream truck to serve up scoops in ST/PCV

Peter Coops Scoops

How sweet it is. The new ice cream truck in town will be operated by Mikey Likes it. (Photos by Thomas Rochford)

By Sabina Mollot

Stuyvesant Town residents who were out and about on the First Avenue Loop on Friday afternoon may have seen the newest vehicle to enter management’s fleet, only this time it’s not a security SUV or contractor club car, but an ice cream truck.

The baby blue and white van, which was parked on the side of the road, has the words, “Peter Coop’s Scoops” and the Peter Cooper logo on its side.

Asked about this, Stuyvesant Town general manager Rick Hayduk said that is really an ice cream truck and it will be open for business in Peter Cooper and Stuy Town (where legally allowed to operate), on June 19. It may also, where allowed, Hayduk stressed, pop up at public events in the city, and it will also appear at another Blackstone-owned property, Kips Bay Court.

The truck is part of Stuy Town Property Services’ recently announced re-branding efforts such as the new, minimalist property logos and last year’s apartment-in-a-box van that drove around the city. It’s being operated independently by Mikey Likes It, an ice cream shop owned by a Stuyvesant Town resident, Michael Cole. The business has a location in the East Village on Avenue A as well as on Fredrick Douglass Boulevard in Harlem. In exchange for having the ST/PCV wrap as a form of advertising for the property, management gave Mikey Likes It the truck to use.

“We’re not in the ice cream business,” Hayduk clarified.

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Residents come out for Clinton

Apr21 Hillary at Mikey Likes It

A week after her husband visited the community, presidential candidate Hillary Clinton got the real scoop of local flavor at Mikey Likes It, an ice cream shop owned by Stuyvesant Town resident Mikey Cole (pictured at left) on Avenue A. The visit may have paid off as Clinton did well with locals at the polls on Tuesday. (Photo by Tajanay Brown)

By Maria Rocha-Buschel

On Tuesday, democratic voters in Stuyvesant Town and Peter Cooper Village overwhelmingly chose Hillary Clinton, with the former Secretary of State getting 63 percent of the vote in the community compared to Bernie Sanders’ 39 percent.

Election data from the New York Times reported similar citywide results, which had Clinton with 63 percent of the vote and Sanders with 37 percent.

Meanwhile, though the numbers showed a wide margin for Clinton, voters who spoke with T&V on Primary Day seemed less definitive about their decisions.

One Stuyvesant Town resident and poll worker said that it almost came down to “eeny, meeny, miny, mo” for her in terms of picking the best Democratic candidate but the recent debate forced her to look more specifically at some issues, which swayed her towards Clinton.

“She’s kind of a hawk, which is a big problem for me, but she’s been fighting the good fight for a long time,” said the resident, who did not want to be named. She said that she was convinced by articles written by former Sanders supporters on why they were no longer voting for him, in particular a piece from social activist Tom Hayden, found when she did more extensive research following the debate.

“I probably would have decided by flipping a coin, which I don’t like to do, but the Brooklyn debate solidified it for me,” she added. “I’ve been a Bernie fan from the beginning. Both he and (Massachusetts Senator) Liz Warren are great, but (Clinton) has been around these people for years, working in Washington for decades. She knows how to do this.”

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Ice cream dream becomes reality for Stuyvesant Town resident

Mikey Cole, owner of Mikey Likes it on Avenue A, with operations manager Pete Rosado, said his business will support local artists and youth programming. (Photo by Maria Rocha-Buschel)

Mikey Cole, owner of Mikey Likes it on Avenue A, with operations manager Pete Rosado, said his business will support local artists and youth programming. (Photo by Maria Rocha-Buschel)

By Maria Rocha-Buschel

When Michael “Mikey” Cole opened his ice cream shop on Avenue A at the end of May, he did so with little fanfare, in the hopes that everyone’s favorite summertime treat would be enough to lure hoards of customers in.

Since then, Cole has gained a loyal customer-base, but that’s on top of all the people who already knew him. He’s lived in Stuyvesant Town for all his 35 years and Pete Rosado, the operations manager for Mikey Likes It, presented a challenge: walk more than two blocks down Avenue A without bumping into someone who would greet Mike with a big hello.

“It’s impossible,” Rosado insisted.

Before opening the shop just outside Stuy Town, Cole started in the ice cream business about two years ago after trying out an old family recipe for vanilla ice cream.

“(My aunt) was a cook and cooks always save their recipe books,” he said. “We were going through her things after she passed two years ago and one of the recipes fell on the floor. It was a page for a vanilla ice cream recipe. Me being curious, I went to Associated, bought ingredients and just made it to her specs. That’s what became my base for all of the ice cream.”

Originally, he sold the ice cream out of a cart in the neighborhood, in essence building up a customer-base before the business was even fully formed.

In its current incarnation as the shop on Avenue A, there are a handful of different flavors that will be rotating from month to month, but none of them with recognizable ice cream names.

“We’re like the Ben & Jerry’s for the urban community,” Cole said. “We wanted to create signature flavors. I make my own vanilla and even that has three different kinds of vanilla. Everything we do is a little far fetched and out there.”

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