PCV jewelry designer holding sale to benefit New York Theatre Ballet

Bess Heitner

Bess Heitner

By Sabina Mollot

Peter Cooper Village jewelry designer Bess Heitner will be holding a jewelry sale to benefit New York Theatre Ballet at its new location at St. Mark’s Church-in-the-Bowery.

Heitner said she will have about 100 pieces of her fashion jewelry at the sale, taking place on Thursday, April 30 from 7:30-9:30 p.m. Twenty percent of the proceeds will go to NYTB. There is no admission fee to the event and complimentary refreshments and wine will be served, courtesy of Pongal, a kosher Indian restaurant in Kips Bay. There will also be a raffle and gifts with a purchase.

Heitner has just designed her spring/summer line, featuring pieces all made from natural materials including garnet, coral, quartz, amber, aquamarine and pearls. She will also have additional pieces, mainly necklaces and collars, and some clearance jewelry. Prices start at $58 (for some of the earrings).

“I made a decision not to sell in stores,” said Heitner. “I was in a high end boutique but (the owner) charged four to five times the price.”

Now the designer sells her line exclusively on her website, bessheitner.com, and through image consultants and stylists. “So I can keep my prices just above wholesale,” she said.

St. Mark’s Church-in-the-Bowery is located at East 10th Street and Second Avenue. The jewelry sale will be held on the second floor studio, which is accessible through the entrance on the East 11th Street side. To RSVP, call (718) 669-0310 or visit the website.